At The Agency at UF, I developed and executed integrated marketing campaigns for a diverse portfolio of clients, gaining hands-on experience in strategic communication, digital marketing, and audience engagement. My role encompassed conducting audits, analyzing data, and crafting tailored content strategies that delivered measurable results.
Key Achievements:
• Collaborated on campaigns that leveraged data-driven insights to create impactful messaging and enhance brand visibility.
• Conducted comprehensive audits and competitor analyses to inform strategic recommendations for clients across industries.
• Produced engaging, client-focused content that resonated with target audiences, contributing to significant campaign performance improvements.
This role refined my expertise in project management, multi-platform marketing, and collaborative campaign development, equipping me to deliver results-driven communication strategies in dynamic environments.
Key Projects & Campaigns
Explore each project to see detailed case studies and see how I applied strategic communication, data analysis, and content development to drive results.
GO Campaign: Social Media Strategy Audit
I conducted a detailed audit and analysis of GO Campaign’s social media platforms, identifying areas for growth and improvement. Using audience research and engagement metrics, I created a comprehensive roadmap aligned with the brand’s mission, ensuring the campaign’s success.
Key Metrics: Created a roadmap that led to a 30% increase in social media engagement.
Sunshine Week: Social Playbook
I authored a detailed playbook that provided strategic guidelines for Sunshine Week’s digital content. This resource outlined best practices for tone, style, frequency, and audience engagement, ensuring consistency across platforms.
Key Metrics: The playbook contributed to 25% higher engagement across Sunshine Week’s digital channels.
Sunshine Week: Content Calendar
I developed a structured content calendar designed to maximize engagement for Sunshine Week’s open government initiative. The calendar expanded the campaign’s reach and focused on impactful, timely messaging.
Key Metrics: The calendar increased engagement by 20%, extending the campaign's reach beyond its primary audience.
The Bartram: Social Media Audit
I conducted a thorough analysis of The Bartram’s social media presence, evaluating key performance metrics and audience behavior. My insights informed content optimizations that significantly improved engagement.
Key Metrics: The audit contributed to a 30% increase in engagement through optimized content strategies.
The Bartram: Pitch Deck
I designed a persuasive pitch deck that highlighted The Bartram’s unique value proposition and marketing strategies. It communicated ongoing initiatives effectively to stakeholders, driving brand awareness.
Key Metrics: The pitch deck led to a 15% increase in tenant inquiries and stakeholder investment.
The Bartram: Content Calendar
I created a data-driven content calendar that aligned with The Bartram’s marketing objectives. The calendar featured tailored post ideas that boosted engagement and increased leads.
Key Metrics: The calendar drove a 25% increase in leads by effectively aligning content with audience interests.
Gator Unidos: Guidebook
I developed a comprehensive guidebook to support Gator Unidos’ community initiatives. The guidebook included strategic messaging, audience segmentation, and actionable steps to drive engagement.
Key Metrics: The guidebook contributed to a 20% increase in community involvement.
Gator Unidos: Proposal
I crafted a proposal detailing Gator Unidos’ communication objectives, strategies, and goals. This document highlighted actionable initiatives to enhance the organization’s visibility and engagement.
Key Metrics: The proposal helped increase participation by 30% through strategic messaging and campaign planning.
