As a Marketing Communications Assistant at Exactech, I supported the development and execution of global marketing campaigns for orthopedic medical devices, targeting healthcare professionals in over 35 countries. My contributions included content creation, media relations, and strategic communication, all designed to enhance brand visibility and drive lead generation.
Key Achievements:
• Created clear and compelling marketing collateral for product launches, driving a 30% increase in lead generation.
• Wrote press releases that garnered international media coverage in outlets like PR Newswire and Yahoo Finance, amplifying brand awareness.
• Translated complex medical and technical information into accessible, audience-appropriate content, strengthening B2B communication strategies.
• Gained expertise in product marketing, regulatory compliance, and global communication, contributing to successful multi-country campaigns.
Explore the press releases, campaigns and presentations below to learn more about my work at Exactech.
Press Releases
Explore my press releases by clicking on the images below to read the full releases.

Top 3 Takeaways from AAHKS 2024: Expert Insights from Exactech’s Chief Medical and Strategy Officer

This press release highlighted the key insights shared by Exactech’s Chief Medical and Strategy Officer during the American Association of Hip and Knee Surgeons (AAHKS) 2024 conference. It strategically positioned Exactech as a thought leader in orthopedic innovation by showcasing advancements in patient care and surgical technologies. The release successfully engaged healthcare professionals and media, driving significant interest in Exactech's expertise within the field.

Exactech Marks Milestone with First Surgical Cases Using New Central Screw Baseplate Shoulder Implant

This press release marked a significant milestone for Exactech with the first successful surgical cases using the Central Screw Baseplate Shoulder Implant. It highlighted the product’s cutting-edge features and the surgical teams’ positive outcomes, reinforcing Exactech’s leadership in orthopedic innovation. The release resonated with healthcare professionals, securing coverage in major industry outlets and strengthening the brand’s visibility.

Exactech Announces FDA Clearance of Truliant® Porous 3D Tibial Implant for Knee Replacement Surgery

This press release celebrated the FDA clearance of Exactech’s Truliant® Porous 3D Tibial Implant, designed for enhanced bone integration in knee replacement surgery. The announcement showcased Exactech’s dedication to innovation and patient outcomes, emphasizing the product’s advanced design and clinical impact. Media outlets such as PR Newswire and Yahoo Finance amplified the story, generating global awareness and driving industry discussions.

Exactech Showcases Advanced Vitamin E Polyethylene and Technologies for Knee and Hip Replacement Surgery at AAHKS 2024

This press release announced Exactech’s latest advancements in Vitamin E Polyethylene and innovative technologies for knee and hip replacement surgery, featured at the AAHKS 2024 conference. The release highlighted Exactech's commitment to improving surgical outcomes and durability through cutting-edge materials and designs. It garnered international media attention, bolstering Exactech’s reputation as a leader in orthopedic solutions.

Competitive Comparison Presentation

This presentation detailed Exactech’s positioning against key competitors, using in-depth market research and strategic analysis. It was presented to stakeholders as a tool for aligning marketing strategies with the company’s long-term goals.

Augi Unplugged (AI Campaign)

I contributed to the Augi Unplugged AI campaign, working on messaging strategies and aligning content with Exactech’s innovative brand voice. The campaign was designed to engage both internal and external stakeholders, reinforcing Exactech’s position as a leader in orthopedic technology.

Industry Pulse Newsletter

I managed the development and distribution of a bi-weekly industry newsletter reaching all Exactech employees. The newsletter combined competitive updates, product insights, and key industry trends, ensuring alignment across global teams.

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