As a Marketing Communications Assistant at Exactech, I supported the development and execution of global marketing campaigns for orthopedic medical devices, targeting healthcare professionals in over 35 countries. My contributions included content creation, media relations, and strategic communication, all designed to enhance brand visibility and drive lead generation.
Key Achievements:
• Created clear and compelling marketing collateral for product launches, driving a 30% increase in lead generation.
• Wrote press releases that garnered international media coverage in outlets like PR Newswire and Yahoo Finance, amplifying brand awareness.
• Translated complex medical and technical information into accessible, audience-appropriate content, strengthening B2B communication strategies.
• Gained expertise in product marketing, regulatory compliance, and global communication, contributing to successful multi-country campaigns.
Explore the press releases, campaigns and presentations below to learn more about my work at Exactech.
Press Releases
Explore my press releases by clicking on the images below to read the full releases.
Competitive Comparison Presentation
Augi Unplugged (AI Campaign)
Industry Pulse Newsletter