As a Sports Communication and PR Intern at Great Lakes Baseball Academy, I spearheaded strategic social media campaigns to elevate the organization’s digital presence and foster community engagement. My role included managing social media accounts, producing photo and video content, creating graphics, and providing live coverage of tournaments.
Key Achievements:
• Increased follower engagement by 45% and expanded reach to over 20,000 baseball enthusiasts and scouts.
• Boosted Instagram engagement from 4.8% to 10.2%, showcasing the effectiveness of data-driven content strategies.
• Developed partnerships with businesses (B2B) and the local community (B2C), resulting in enhanced brand reputation and press coverage.
• Contributed to a 30% increase in program enrollment inquiries and a 25% rise in event attendance through targeted campaigns.
This experience refined my skills in content strategy, community building, and analytics, preparing me to deliver measurable results in dynamic, fast-paced environments.
Visuals & Campaign Highlights
Here are three graphics I created to promote the upcoming 17U Nationals, 16U Nationals, and 15U Nationals tournaments. Each graphic was designed to capture the attention of players, families, and fans while clearly showcasing tournament details. These graphics played a key role in increasing awareness and engagement for the events across our social media platforms.
The following videos were created to provide live coverage of the 17U, 16U, and 15U Nationals tournaments. These recaps were designed to highlight key moments, player achievements, and the excitement of the events. These drove post-event engagement by 25% and helped to strengthen the academy's relationship with players and families.
The following Instagram analytics demonstrate the impact of my social media campaigns during the tournaments. The data showcases a significant boost in engagement, largely driven by the use of visually compelling content, well-timed posts, and targeted hashtags.
Through a strategic combination of graphics, video content, and timely engagement, we saw Instagram engagement increase from 4.8% to 10.2% during the tournament coverage period. This jump in engagement led to increased tournament attendance and program inquiries, showcasing the effectiveness of the digital content strategy.
